Lipstick is a signature part of any look. To show customers the importance of a lipstick made to last, Maybelline set out to show just how much lips can make or break a look by asking: what if the Mona Lisa’s iconic smile hadn’t stood the test of time?
To drive home the importance of a long-lasting lipstick, we launched a provocative stunt at the Louvre, swapping out the real Mona Lisa with a lookalike missing her infamous lips.
The public’s reaction — shock, disbelief and outrage — proved one thing: real beauty deserves to last.
And when we finally returned the Mona Lisa in all her glory, we made sure all the credit went to Maybelline’s Super Stay Matte Ink Lipstick.
